Health Fairs Done The Right Way – To “Capitivate People”

A key piece of a successful workplace wellness program is a well planned and organized well attended health fair with measured outcomes, believe members of our Wellness Manager Professional Discussion Group on Yahoo.

My organization puts on a number of health fairs every year for our
employee base, posted a group member.

“We have tried numerous activities and displays. We’d like to provide
something that would truly captivate people but not cost very much to
provide,” she wrote

“Does anyone have any recommendations? Any suggestions?”

Unfortunately, many health fair organizers do not clearly define what the goals and objectives are for their health fair when planning their event, responded a veteran wellness and health promotion professional.

“As a result, the health fairs can be too generic and superficial to provide participants with meaningful information and resources for making changes in their lives,” she said.

When designing a health fair, ask questions. “What changes in the
participants do health fair organizers hope to achieve? What are the unique
needs of the target audience?”

If it is an organizational problem being targeted, what environmental issues
impact on the behavior? After answering such questions, put together a health fair that specifically addresses each of the identified issues, she suggested.

You need a measurement plan for the health fair goals, offered another member.

“Most only count number of participants, but you could count the specific number of each brochure that was picked up, you could count number of participants visiting each booth,” he said.

Or even better would be  ———————————————————————————————

Wellness Management:
How to Select the Best Health Risk Appraisal for Your Organization
60-Minute Audio Training Program on CD-ROM

Health Risk Appraisals or Assessments (HRA’s) are one of the most important
elements, and often the starting point, of an organization’s wellness and health
promotion program. But not all HRA’s are the same and many of them will not be a good fit for your organization’s goals.
short 3-5 skill and knowledge survey questionnaires that would let you know if specific knowledge was gained. Or even better commitment cards that participants filled out and provided a follow up from the fair, the member said.

What’s the evaluation plan? How will you know the fair was successful?

Pick a theme based on what your health claims, interest surveys or
injury records indicate to be possible target areas. Build the fair
around that theme, replied another member.

“Offer awareness, education, behavior change and environmental support booths, events, activities around the theme,” suggested yet another seasoned wellness manager

“Choose activities, giveaways, handouts and displays, etc. consistent
with the demographics of your employee population.”

The Wellness Manager Professional Discussion Group is sponsored by the
Wellness Management Information Center. More than 1520 responsible for
wellness and health promotions programs are members. To join the group visit:


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