Gaining senior management for their wellness program and return on investment are among the two top searches we have found over the years. And, proving ROI hits the tops of the list of wellness managers concerns.
ROI, how senior management measures any and all activities in an organization, has always been a major concern of wellness professionals, we have found during our surveys.
And, on top of that there are a few individuals – not directly working in the workplace wellness management field per se – who have been throwing cold water on certain reports surrounding ROI.
But the good news for wellness professionals come from the results of a recent study that found that managers are less concerned about return on investment from their wellness programs and more concerned about the overall health and well-being of their employees.
Indeed, employers are looking beyond ROI when they implement workplace wellness programs found the results of a study by Humana and the economics Economist Intelligence Unit.
For instance, nearly 70 percent of executives “consider their organization’s wellness program to be cost effective, even though not all of the outcomes are measurable,” according to the study report “Measuring Wellness: From Data to Insights.”
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Humana said the study explored “why companies implement workplace wellness, how data influences these programs and identifies obstacles that inhibit program participation.”
The study was conducted by the Economist Intelligence Unit and surveyed 225 U.S.-based executives and 630 full-time employees from organizations with workplace wellness programs..
“It’s interesting to validate that employers now view ROI as an important, but not exclusive or even primary measure of a wellness program’s success,” said Beth Bierbower, president of Humana’s Employer Group Segment. Continue reading